Big Issue Group (BIG) launched a new campaign ‘Big Futures’, to ‘Break the Cycle of Poverty for Future Generations’. This follows the success of the Wellbeing of Future Generations Bill their SMASSH campaign.

I worked with Big Issue Group, art directing the campaign and creating social graphics. Developing a fresh look for their content with their new brand guidelines, attention-grabbing typography and street photography featuring young people helped create awareness and online engagement.